Associations expertise.

The needs of associations and professional societies can be very different from other organizations – in terms of how projects are developed, structured, funded and carried out.

We’ve been dealing with association clients for many years … ranging from regional groups to organizations with national or international coverage.  Projects are individually planned and scoped, covering a wide range of initiatives such as:

  • Brand development & positioning
  • Membership development
  • Attitudinal research
  • New opportunities exploratory investigations
  • Web/interactive programs
  • Promotional programs & materials
  • Fundraising programs
  • PR & publicity activities

Expertise

Our Marketing Mix

Within this total concept there can be many elements — all of which we can provide:
  • Brand positioning
  • Industry profiles
  • Corporate identity, including visual platforms
  • Integrated communications campaigns
  • Graphic design, layout & production
  • Web sites & interactive digital media
  • Digital & print advertising
  • Direct marketing – e-mail & postal mail
  • Copywriting
  • Logo, tagline & product name development
  • Presentation materials
  • Illustrations, image editing & enhancement
  • Signage & packaging design
  • Videos & infomercials
  • PR development & programs
  • Meetings, special events planning & execution
  • Media research, planning, execution & analysis