Brand positioning

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Mullin/Ashley provides brand positioning support that helps to clarify your uniqueness. The proper brand positioning will improve your marketing programs, communications messages and the creative platform.

Our branding process will bring your uniqueness clearly into focus.

  • Investigating your competitors’ positioning.
  • Investigating customer and prospect views of your company.
  • Discovering your uniqueness from an “inside-out” perspective.
  • Establishing your positioning statement and “unique selling proposition.”
  • Developing your slogan or tagline.

Our Marketing Mix

Within this total concept there can be many elements — all of which we can provide:
  • Brand positioning
  • Industry profiles
  • Corporate identity, including visual platforms
  • Integrated communications campaigns
  • Graphic design, layout & production
  • Web sites & interactive digital media
  • Digital & print advertising
  • Direct marketing – e-mail & postal mail
  • Copywriting
  • Logo, tagline & product name development
  • Presentation materials
  • Illustrations, image editing & enhancement
  • Signage & packaging design
  • Videos & infomercials
  • PR development & programs
  • Meetings, special events planning & execution
  • Media research, planning, execution & analysis