Brand positioning

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Mullin/Ashley provides brand positioning support that helps to clarify your uniqueness. The proper brand positioning will improve your marketing programs, communications messages and the creative platform.

Our branding process will bring your uniqueness clearly into focus.

Investigating your competitors’ positioning.
Investigating customer and prospect views of your company.
Discovering your uniqueness from an “inside-out” perspective.
Establishing your positioning statement and “unique selling proposition.”
Developing your slogan or tagline.

Our Marketing Mix

There can be many elements within a total marketing effort, all of which we can provide:

Brand positioning
Industry profiles
Corporate identity, including visual platforms
Integrated communications campaigns
Graphic design, layout & production
Web sites & interactive digital media
Digital & print advertising
Direct marketing – e-mail & postal mail
Copywriting
Logo, tagline & product name development
Presentation materials
Illustrations, image editing & enhancement
Signage & packaging design
Videos & infomercials
PR development & programs
Meetings, special events planning & execution
Media research, planning, execution & analysis