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Expertise

To be truly effective in communications, it’s not enough to understand just the broad outlines of an industry. Unlike the typical Maryland advertising agency, we take this to heart, studying our clients’ markets every day, from every angle.

As a result, we have cultivated wide-ranging knowledge in many fields, ranging from B-to-B markets to healthcare services to associations Here’s just a sampling:

  • Architectural and engineering services
  • Associations and professional organizations
  • Building and decorating products
  • Chemicals, adhesives and plastics
  • Communications equipment and services
  • Construction services
  • Electronics and fiber optics
  • Financial services
  • Fire and emergency rescue services
  • Food processing systems and equipment
  • Foodservice equipment and supplies
  • Hospitals and healthcare services
  • Industrial equipment and components
  • Instrumentation
  • Marine products
  • Military and defense systems, products and services
  • Mining systems and equipment
  • Not-for-profit organizations
  • Plant operations and maintenance
  • Power generation
  • Safety and protection equipment

Expertise

  • Industrial … Commercial … B-to-B
  • Healthcare Expertise
  • Associations Expertise
  • Peer Recognition

Our Marketing Mix

Within this total concept there can be many elements — all of which we can provide:
  • Brand positioning
  • Industry profiles
  • Corporate identity, including visual platforms
  • Integrated communications campaigns
  • Graphic design, layout & production
  • Web sites & interactive digital media
  • Digital & print advertising
  • Direct marketing – e-mail & postal mail
  • Copywriting
  • Logo, tagline & product name development
  • Presentation materials
  • Illustrations, image editing & enhancement
  • Signage & packaging design
  • Videos & infomercials
  • PR development & programs
  • Meetings, special events planning & execution
  • Media research, planning, execution & analysis
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