Healthcare services expertise.

Healthcare Service Expertise

Whether targeting physician and consumer audiences, healthcare products and services present their own special marketing challenges.  Healthcare has been a special focus of ours for more than a dozen years, supporting the efforts of important regional and national organizations.

We’ve been involved in many key health specialty areas, such as:

  • Joint & spine treatment & orthopedic rehab services
  • Oncology treatment
  • Cardiology & stroke treatment
  • Endoscopy & gastroenterological health services
  • Bariatric services
  • Diabetes treatment & education
  • Fitness & weight control education
  • Sleep testing services
  • Women’s health services
  • Neonatal services
  • Services for special needs children
  • Laboratory & radiology services, including full body scanning services
  • Foundation & fundraising programs
  • Medical products (material handling equipment, packaging, fabrics, etc.)

Our associates are active in organizations such as the Maryland Hospital Association and the Maryland Society for Healthcare Strategy & Market Development.

Expertise

Our Marketing Mix

Within this total concept there can be many elements — all of which we can provide:
  • Brand positioning
  • Industry profiles
  • Corporate identity, including visual platforms
  • Integrated communications campaigns
  • Graphic design, layout & production
  • Web sites & interactive digital media
  • Digital & print advertising
  • Direct marketing – e-mail & postal mail
  • Copywriting
  • Logo, tagline & product name development
  • Presentation materials
  • Illustrations, image editing & enhancement
  • Signage & packaging design
  • Videos & infomercials
  • PR development & programs
  • Meetings, special events planning & execution
  • Media research, planning, execution & analysis