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Commercial and B-to-B expertise.

B to B Expertise

From our very beginnings in 1978, Mullin/Ashley has focused on industrial, commercial and other business-to-business clients.  Over the years, we have cultivated wide-ranging knowledge across a wide variety of B-to-B sectors, including:

  • Architectural and engineering services
  • Building and decorating products
  • Chemicals, adhesives and plastics
  • Commercial financial services
  • Communications equipment and services
  • Construction services
  • Electronics and fiber optics
  • Fire and emergency rescue services
  • Food processing systems and equipment
  • Foodservice equipment and supplies
  • Industrial equipment and components
  • Instrumentation
  • Marine products
  • Military and defense systems, products and services
  • Mining systems and equipment
  • Plant operations and maintenance
  • Power generation
  • Safety and protection equipment

The scope of our work ranges widely – from industry analyses and other marketing research to integrated marketing campaigns incorporating print and digital communications techniques, PR and other publicity.

Expertise

  • Industrial … Commercial … B-to-B
  • Healthcare Expertise
  • Associations Expertise
  • Peer Recognition

Our Marketing Mix

Within this total concept there can be many elements — all of which we can provide:
  • Brand positioning
  • Industry profiles
  • Corporate identity, including visual platforms
  • Integrated communications campaigns
  • Graphic design, layout & production
  • Web sites & interactive digital media
  • Digital & print advertising
  • Direct marketing – e-mail & postal mail
  • Copywriting
  • Logo, tagline & product name development
  • Presentation materials
  • Illustrations, image editing & enhancement
  • Signage & packaging design
  • Videos & infomercials
  • PR development & programs
  • Meetings, special events planning & execution
  • Media research, planning, execution & analysis
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©2012 Mullin/Ashley Associates