Your e-mail promo copy: It's probably too long. We’re all familiar with the “KISS” acronym: Keep it simple, stupid. But in e-mail copywriting, one could change the meaning to: Keep it short, stupid.
SEO is where it's at. As even more companies discover the power of search marketing, the field has become crowded with advertisers biding on search terms.
Lookin' pretty for the picture. The price of custom professional photography has come under increasing pressure from license-free stock images, which have proliferated in the web era.
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