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TRENA WILLIAMSON JOINS MULLIN/ASHLEY ASSOCIATES AS ACCOUNT EXECUTIVE
Chestertown, Md., September 6, 2007 – Mullin/Ashley Associates announces the appointment of Trena K. Williamson as account executive. In this position, she will manage key account relationships the company maintains with customers throughout the region.
Trena Williamson has a solid background and credentials in commercial, healthcare and not-for-profit marketing. Prior to joining Mullin/Ashley, she was director of corporate communications for Chester River Health System in Chestertown, MD, where she was responsible for public relations and communications programs for the hospital, hospice, homecare and long-term care programs provided by this organization.
A graduate of Wittenberg University, Trena began her career in 1987 as a graphic designer at Wiseco Piston in Cleveland, OH, a manufacturer of high-performance pistons for the aftermarket motor industry. In 1994, she transferred to Wiseco’s Australian distributor Serco Pty., based in Queensland. While in Queensland, she also served as manager of communication services for the Redland Shire Council. She returned to the United States in 2001.
Phillip Nones, president and director of client services, stated, "We're delighted to welcom Trena to Mullin/Ashley. Her experience working in the commerical, not-for-profit and healthcare industries matches perfectly with our company's mix of clients. Moreover, because of her dual capabilities in marketing management and graphic design, she possesses a unique blend of skills that will provide our clients creative and practical solutions to their marketing and communication challenges".
MULLIN/ASHLEY WINS IN 2007 ASTER AWARDS COMPETITION, RECONGNIZING EXCELLENCE IN MEDICAL MARKETING
Chestertown, Md., August 29, 2007 – Mullin/Ashley Associates has been recognized in the 2007 Aster Awards national competition with two award-winning entries. Both awards were captured for communications materials designed and produced for Anne Arundel Medical Center in Annapolis.
A Gold Award was won for an annual report created for the AAMC Foundation. The Report’s theme –  “These are the doctors you want” – is emphasized using compelling personal stories of patients that illustrate the medical specialties and technologies offered by AAMC. This approach helps portray AAMC as a pacesetting medical institution, while at the same time providing the caring environment of a community hospital.
A Bronze Award was captured by Mullin/Ashley for an interactive CD-ROM for Anne Arundel Medical Center titled “Destination AAMC: Find Your Future Here.” Designed to help recruit physicians from a national pool of talent, this CD incorporates information on AAMC’s capabilities, medical specialties and technology. In addition, comprehensive information about Annapolis and the surrounding region promotes the attractiveness of living in the area, covering topics such as history, sports and recreation, education and the arts, along with interactive links to other web sites. The CD influences not only the physician, but also the physician’s family about a pending move to the area.
The Aster Awards is a major national competition recognizing excellence in medical marketing. With approximately 3,000 entries submitted for the 2007 competition, each one is judged on criteria including creativity, layout, production quality, as well as overall message/knowledge transfer. Winners at the Gold and Silver level achieved a score of at least 90 on a 100-point scale, and represented the top 12% of all entries submitted. This was the first year that Mullin/Ashley participated in the competition.
NONES JOINS BOARD OF DIRECTORS OF THE UPPER SHORE MANUFACTURING & BUSINESS COUNCIL
Chestertown, Md., July 18, 2007 – Phillip Nones has been named to the Board of Directors of the Upper Shore Manufacturing & Business Council (USMBC). Nones, who is one of the four principals of Mullin/Ashley Associates , joins two other representatives from Kent County serving on the USMBC’s Board. He will serve a three-year term through June 2010.
The USMBC’s mission is to help businesses and organizations in Caroline, Dorchester, Kent, Queen Anne’s and Talbot Counties on Maryland’s Eastern Shore improve their competitiveness and profitability, as well as to encourage development and educational enhancements in the region. While membership is open to any organization or individual having an interest in the economic and educational improvement and development of business and industry in the region, many USMBC members are manufacturing companies, including most of the major manufacturing employers active in the USMBC’s five-county region.
Nones joined Mullin/Ashley Associates in 1990, and he has been director of client services since 1998. Established in 1978, Mullin/Ashley Associates is a communications, PR and market research firm serving industrial, commercial, healthcare and service organizations.
Commenting on the invitation to join the USMBC Board, Nones stated that because of his longtime experience with business-to-business markets, he believes he can make a contribution to the organization as a Board member. “Although Mullin/Ashley supports clients in six states stretching from Georgia to Ohio, we have always worked with companies right here on the Mid-Shore,” he said. “Over the years, we’ve been privileged to work with key manufacturers located in all five counties served by the Council, including such firms as Cambridge International, Celeste Industries, Dixon Valve, Zodiac and others.”
KENT COUNTY'S HISTORICAL SOCIETY HAS A NEW LOOK, COURTESY OF MULLIN/ASHLEY ASSOCIATES
Chestertown, Md., June 22, 2007 – Mullin/Ashley Associates, Inc. is providing creative support for the marketing and promotional efforts of The Historical Society of Kent County. To date, the agency’s pro bono support has included designing the Society’s new logo as well as other communications elements such as a stationery package, a completely new design for the Society’s newsletter, plus new promotional literature to be displayed at local businesses and tourist sites throughout the region.
According to Marlayn King, Mullin/Ashley’s creative director, The Historical Society of Kent County wished to freshen and update its visual identity. “The new logo incorporates an antique key symbol which we’ve also made work visually with the Society’s name. We’ve introduced a palette of new accent colors. Our design allows the logo art to reproduce equally well in color or black-and-white format,” she reported.
As part of its support, Mullin/Ashley has also designed new promotional literature that will be displayed in local businesses, as well as at State of Maryland welcome centers plus other tourism and hospitality locations throughout Maryland and Delaware. The brochure features information on the Geddes-Piper House Museum in Chestertown’s historical district. The Geddes-Piper House also serves as the Society’s office and library.
A new rack display card and illustration promoting the Society’s 37th annual Tea Time House Tour, scheduled this year for Saturday, October 6th, has also been developed.
Based in Chestertown, Maryland, The Historical Society of Kent County is a volunteer-run, not-for-profit membership organization. Its mission is to propagate the preservation of Kent County’s rich history, as well as to assist visitors and residents in their historical research endeavors. The Society organizes and participates in numerous activities and events throughout the year relating to the history and culture of Kent County and surrounding jurisdictions.
According to Phillip Nones, president of Mullin/Ashley Associates, the work performed for the Historical Society of Kent County reflects the agency’s commitment to support valuable community efforts by providing creative and marketing resources on a pro bono basis. “The Society’s activities and programs embody the vital efforts being made to educate people in the local community and throughout the region about the rich history of Kent County,” he said. “This is a very worthwhile mission that deserves everyone’s support.”
For more information on the Historical Society of Kent County, its activities and membership, contact Diane Daniels, the organization’s director, at (410) 778-3499.
MULLIN/ASHLEY WINS IN 24TH ANNUAL HEALTHCARE ADVERTISING AWARDS NATIONAL COMPETITION
Chestertown, Md., June 5, 2007 – Mullin/Ashley Associates has been recognized in the 24th Annual Healthcare Advertising Awards national competition with three award-winning entries.
A Gold Award was won for a new visual identity platform and family of literature produced for Atlantic General Hospital and Atlantic General Health System of Berlin, Maryland. The new enterprise-wide visual identity helps convey the sophistication of the medical staff, technology and services available from Atlantic General. The visual identity is incorporated in individual brochures featuring women’s health, breast care, cardiopulmonary rehabilitation, stroke care, sleep diagnostics, and other specialty health services. It is also being used to unify the look of print advertising campaigns, billboards, banners, posters and other marketing materials. This initiative has helped position the Atlantic General organization strongly against competing healthcare institutions in its region.
Two awards were also captured for work performed for Anne Arundel Medical Center in Annapolis. A Silver Award was won for an annual report produced for the AAMC Foundation. The Report’s theme – “These are the doctors you want” – is emphasized using compelling personal stories of patients that illustrate the medical specialties and technologies provided by AAMC. This approach helps portray AAMC as a pacesetting medical institution, while at the same time providing the caring environment of a community hospital.
An Award of Merit was also captured by Mullin/Ashley for an interactive CD-ROM for Anne Arundel Medical Center titled “Destination AAMC: Find Your Future Here.” Designed to help recruit physicians on a national basis, this CD incorporates information on AAMC’s capabilities, medical specialties and technology. Additionally, information about Annapolis and the surrounding region promotes the attractiveness of living and working in the area. The information included is comprehensive – covering history, sports, recreation, education and the arts, with interactive links to other web sites. The CD is designed to influence not only the physician, but also the physician’s family about a pending move to the area.
The Healthcare Advertising Awards competition is conducted by Healthcare Marketing Report magazine, the premier national periodical covering communications in the healthcare industry. More than 4,300 entries were submitted in the most recent competition – the largest number of entries received in 24 years of judging.
Commenting on the three awards won by Mullin/Ashley, Phillip Nones, president and director of client services, stated, “We’re particularly pleased to have performed so well in a national healthcare communications competition – one that includes many programs developed for the best-known institutions across the U.S. This competition – the largest one in the healthcare industry – helps burnish the strong reputation we’ve built in the healthcare field over the past decade.”
MULLIN/ASHLEY FORGES NEW RELEATIONSHIPS WITH CAMBRIDGE INTERNATIONAL, HAYWARD BAKER, AND THE ASSOCIATION OF AIR MEDICAL SERVICES
Chestertown, Md., May 17, 2007 – Mullin/Ashley Associates has established new advertising account relationships with two important Maryland-based corporations: Cambridge International, Inc. and Hayward Baker, Inc. In addition, the agency was tapped by the Association of Air Medical Services to provide consulting support in developing a North American PR initiative for this trade organization.
Cambridge International, Inc., based in Cambridge, Maryland, is the world’s largest manufacturer of metal conveyor belting and wire cloth products, with a heritage that dates back to 1911. The company’s products are used in a wide range of installations in numerous manufacturing industries, including a special concentration in food processing segments such as frozen food, baking and meat processing plants. Mullin/Ashley is providing comprehensive communications, promotional and PR services in support of the company’s international marketing efforts.
Mullin/Ashley has also established a relationship with Hayward Baker, Inc. Headquartered in Odenton, Maryland and part of Keller Group, a British-based multinational company, Hayward Baker is North America’s largest geotechnical contractor, and the industry leader in applying ground modification technologies to site improvement and remedial work for commercial, industrial and infrastructure projects. Among the varied solutions it offers are settlement control, structural support, site improvement, soil and slope stabilization, seismic stabilization, and groundwater control. Hayward Baker’s services are delivered through a network of more than 20 company-owned offices across the United States and Canada. Mullin/Ashley is developing a comprehensive PR program for Hayward-Baker, focusing on trade media in the commercial contracting sector.
The Association of Air Medical Services (AAMS), based in Arlington, Virginia, promotes the delivery of quality medical care to critically ill or injured patients during air transport. With an international membership made up of air and ground medical transport providers, AAMS acts as the voice of the industry, providing education and networking tools to advance the critical care transport profession.
Commenting on the newly-formed account relationships, Phillip Nones, Mullin/Ashley’s president and director of client services stated, “We’re delighted to be working with Cambridge and Hayward Baker, two of Maryland’s most prominent companies in the commercial sector. Both firms are committed to being leaders in their respective market sectors. We’re excited to be supporting them as they expand their business activities.”
Nones also noted that work for associations represents a growing portion of Mullin/Ashley’s business.
MULLIN/ASHLEY WINS FOUR AWARDS IN MARCOM CREATIVE AWARDS NATIONAL COMPETITION
Chestertown, MD - January 2, 2007 – Mullin/Ashley Associates has been recognized in the 2006 MarCom Creative Awards competition with four award-winning entries. The awards included a Platinum, a Gold, and two Honorable Mention awards for communications programs created for four clients: Anne Arundel Medical Center (Annapolis, Md.), Atlantic General Hospital (Berlin, Md.), The Benedictine School for Exceptional Children (Ridgely, Md.), and Dixon Valve & Coupling Company (Chestertown, Md.).
A Platinum Award was won by Mullin/Ashley for creating a set of communications materials presenting the mission and activities of The Benedictine School for Exceptional Children. Located in Ridgely, Maryland, The Benedictine School provides individualized programs for children and adults with moderate-to-severe developmental disabilities, including day and residential programs. The campaign’s purpose was to communicate information to parents of prospective enrollees, and to potential donors, about the school’s programs and special qualities. The campaign materials, which include a brochure and a video, are helping to promote the school’s growing reputation up and down the East Coast.
A Gold Award was won by Mullin/Ashley for an interactive recruitment CD-ROM produced for Anne Arundel Medical Center titled “Destination AAMC: Find Your Future Here.” Designed to interest physicians and other healthcare specialists in the attractive qualities of both AAMC and the surrounding region, this CD-ROM incorporates detailed information on the hospital, its capabilities, medical specialties and technology. Additionally, information on Annapolis and the surrounding Chesapeake Bay region helps promote the attractiveness of the area. The information is comprehensive, covering history, sports & recreation, education and the arts, with interactive links to select other web sites. The CD-ROM is being used to recruit healthcare specialists on a national basis.
An Honorable Mention Award was captured by Mullin/Ashley for a new visual identity platform and family of literature designed and produced for Atlantic General Hospital (AGH) and Atlantic General Health System of Berlin, Maryland. The new enterprise-wide visual identity and family of literature designed by Mullin/Ashley aims to convey the sophistication of the medical staff, technology and services available from AGH, and includes individual brochures featuring women’s health, breast care, cardiopulmonary rehabilitation, sleep diagnostics, and other specialty health services. The new visual identity is also being applied to print advertising campaigns, outdoor billboards, banners, posters and other marketing materials used throughout the hospital and the health system.
A second Honorable Mention Award was won by Mullin/Ashley for a print advertising campaign developed for Dixon Valve & Coupling Company. Founded nearly a century ago and headquartered in Chestertown, Maryland, Dixon is one of the oldest and largest international manufacturers of hoses and accessory products for fluid handling applications in such industries as chemical processing, refining and mining. The advertising campaign was designed to emphasize the qualitative aspects of the company brand rather than to promote specific individual products, as well as to honor the work and industriousness of Dixon customers. Each of the four ads in the series emphasizes one of four key brand attributes (performance, reliability, dependability, safety).
The MarCom Creative Awards is an annual program that honors outstanding work in the communications field. Entries are judged by industry professionals according to superior benchmarks of quality, across 20 major communications categories. One of the communications industry’s largest and best-established award programs, there were more than 5,000 U.S. and foreign entries in the 2006 competition, submitted by advertising and public relations agencies, corporate communications departments, designers, writers, and broadcast producers. Commenting on winning four awards in this year’s competition, Phillip Nones, president, stated, “We’re pleased to be recognized for the work we perform in a range of communications categories, from creative design and interactive programming to image advertising.”
MULLIN/ASHLEY IS A FINALIST IN THE SUMMIT MARKETING EFFECTIVENESS AWARDS NATIONAL COMPETITION
Chestertown, Md., November 30, 2006 — Mullin/Ashley Associates, Inc., has been recognized in the 2006 Summit Marketing Effectiveness Awards national competition. A Finalist Award was captured for a new visual identity platform and family of literature designed and produced for Atlantic General Hospital and Atlantic General Health System of Berlin, Maryland.
Atlantic General Hospital serves Ocean City, Maryland and the surrounding region, a high-growth area that also plays host to a large number of tourists and seasonal visitors.  The new enterprise-wide visual identity and
family of literature designed by Mullin/Ashley conveys the sophistication of the medical staff, technology and services available from AGH, including individual promotional pieces featuring women’s health, breast care, cardiopulmonary rehabilitation, sleep diagnostics, and other specialty health services.
The visual identity is also being applied to new print advertising campaigns, outdoor billboards, banners, posters and other marketing materials for the hospital and the health system.
The Summit Marketing Effectiveness Awards competition evaluates work created by advertising agencies and other creative groups with annual billings under $25 million. Entries in 14 communications categories were evaluated by an international panel of judges, who judged each entry on its innovative and creative concepting, strong execution, and the ability to communicate with and persuade its intended audience. This year's competition drew entries from throughout the United States as well as several other countries.
“Winning a Summit MEA is a significant accomplishment,” said Jocelyn Luciana, executive director for the Summit Awards. “The combination of our excellent judges and the tough judging criteria ensures that only deserving entries receive Summit MEA recognition.” She reported that fewer than 13% of the entries were recognized at any level of merit.
“We’re delighted to receive this award for the communications materials we’ve created for Atlantic General Hospital,” Phillip Nones, president of Mullin/Ashley stated. “Being a Finalist in this competition reflects the growing recognition of our collective body of work in the healthcare segment, which has become an increasingly more important part of our portfolio. Award programs such as the Summit allow our work to be judged according to rigorous national design standards.”
MULLIN/ASHLEY CAPTURES THREE COMMUNICATIONS AWARDS IN SERVICE INDUSTRIES ADVERTISING AWARDS 2006 NATIONAL COMPETITION
Chestertown, Md., March 13, 2006 – Mullin/Ashley Associates, Inc., an integrated communications firm serving the mid-Atlantic region, has won three awards in the Service Industry Advertising Awards 2006 national competition. The awards were won for communications programs created for the National Volunteer Fire Council (Washington, DC) and Anne Arundel Medical Center (Annapolis, MD).
A Bronze Award was garnered for Vision 2010, a multi-page communications piece that outlines the current five-year development and expansion program of Anne Arundel Medical Center. In addition to presenting AAMC’s vision, mission and values, Vision 2010 includes a description of AAMC’s three-phase expansion of facilities. The objective of the brochure was to communicate Vision 2010 details to AAMC employees, as well as to important constituencies in the community. The communications piece is also used for new employee orientation.
Distributed to more than 4,000 people inside and outside of AAMC, the Vision 2010 brochure has received extensive positive feedback, including praise for featuring employees and their photos.
An Award of Merit was won for another brochure designed and produced by Mullin/Ashley for Anne Arundel Medical Center – its annual community benefits report. Using the visual symbolism of a quilt with distinct yet interconnecting patterns with the theme “For a community’s healthcare needs, a comforting presence,” this report outlines the varied programs provided by the hospital to the community. Highlighted are such programs as the AAMC Annapolis Outreach Center clinic, free health screenings and other community health and wellness activities, plus AAMC’s Pathways drug and alcohol treatment center. The many hours of volunteer service provided by AAMC doctors, nurses and other employees, as well as members of AAMC’s Auxiliary, are also covered.
For the National Volunteer Fire Council, Mullin/Ashley Associates won an Award of Merit for the launch of its Fired Up for Fitness campaign. The NVFC is the nation’s premier not-for-profit membership association representing the interests of volunteer fire, EMS and rescue services.
To support the NVFC’s health initiatives, Mullin/Ashley designed a comprehensive program including an interactive web site, magazine advertising and collateral material, along with public relations support – all centered on the theme “Fired Up for Fitness.” Firefighters plan and record their own personalized fitness program on the web (www.healthy-firefighter.org), measuring their progress by recording many different types of physical activity and results such as weight loss. Sign-ups and participation are being marketed through national industry meetings and events, state volunteer fire councils, along with industry publications through public relations and advertising.
This is the third annual competition of the Service Industry Advertising Awards program. It is billed as the only awards competition that focuses exclusively on communication achievements in the service industry. More than 1,000 entries were submitted in 21 communications categories, covering a variety of service industries including healthcare, associations, utilities, financial services, educational institutions, hospitality and entertainment. A national panel of judges rated all entries.
MULLIN/ASHLEY CAPTURES THREE COMMUNICATIONS AWARDS IN SERVICE INDUSTRIES ADVERTISING AWARDS 2006 NATIONAL COMPETITION
Chestertown, Md., March 13, 2006 – Mullin/Ashley Associates, Inc., an integrated communications firm serving the mid-Atlantic region, has won three awards in the Service Industry Advertising Awards 2006 national competition. The awards were won for communications programs created for the National Volunteer Fire Council (Washington, DC) and Anne Arundel Medical Center (Annapolis, MD).
A Bronze Award was garnered for Vision 2010, a multi-page communications piece that outlines the current five-year development and expansion program of Anne Arundel Medical Center. In addition to presenting AAMC’s vision, mission and values, Vision 2010 includes a description of AAMC’s three-phase expansion of facilities. The objective of the brochure was to communicate Vision 2010 details to AAMC employees, as well as to important constituencies in the community. The communications piece is also used for new employee orientation.
Distributed to more than 4,000 people inside and outside of AAMC, the Vision 2010 brochure has received extensive positive feedback, including praise for featuring employees and their photos.
An Award of Merit was won for another brochure designed and produced by Mullin/Ashley for Anne Arundel Medical Center – its annual community benefits report. Using the visual symbolism of a quilt with distinct yet interconnecting patterns with the theme “For a community’s healthcare needs, a comforting presence,” this report outlines the varied programs provided by the hospital to the community. Highlighted are such programs as the AAMC Annapolis Outreach Center clinic, free health screenings and other community health and wellness activities, plus AAMC’s Pathways drug and alcohol treatment center. The many hours of volunteer service provided by AAMC doctors, nurses and other employees, as well as members of AAMC’s Auxiliary, are also covered.
For the National Volunteer Fire Council, Mullin/Ashley Associates won an Award of Merit for the launch of its Fired Up for Fitness campaign. The NVFC is the nation’s premier not-for-profit membership association representing the interests of volunteer fire, EMS and rescue services.
To support the NVFC’s health initiatives, Mullin/Ashley designed a comprehensive program including an interactive web site, magazine advertising and collateral material, along with public relations support – all centered on the theme “Fired Up for Fitness.” Firefighters plan and record their own personalized fitness program on the web (www.healthy-firefighter.org), measuring their progress by recording many different types of physical activity and results such as weight loss. Sign-ups and participation are being marketed through national industry meetings and events, state volunteer fire councils, along with industry publications through public relations and advertising.
This is the third annual competition of the Service Industry Advertising Awards program. It is billed as the only awards competition that focuses exclusively on communication achievements in the service industry. More than 1,000 entries were submitted in 21 communications categories, covering a variety of service industries including healthcare, associations, utilities, financial services, educational institutions, hospitality and entertainment. A national panel of judges rated all entries.
MULLIN/ASHLEY WINS TWO MARCOM CREATIVE AWARDS
Chestertown
,
Md.
January 5, 2006 –
Mullin/Ashley Associates
, Inc., an integrated marketing communications firm serving the Mid-Atlantic region, has been recognized in the 2005 MarCom Creative Awards competition with two award-winning entries.
A Platinum Award was won by Mullin/Ashley in the competition’s Marketing/Promotion category for its launch of the National Volunteer Fire Council’s Fired Up For Fitness Program. Based in
Washington
,
DC
, the NVFC is the nation’s premier not-for-profit membership association representing the interests of volunteer fire,
EMS
and rescue services.
To support the NVFC’s health initiatives, Mullin/Ashley designed a comprehensive program including an interactive web site, magazine advertising and collateral material centered on the theme “Fired Up for Fitness.” Firefighters plan and record their own personalized fitness program right on the web, and measure their progress by recording many different types of physical activity and results such as weight loss. Sign-ups and participation are being marketed through national industry meetings and events, state volunteer fire councils, as well as in industry publications through public relations and advertising.
Mullin/Ashley also took a Gold Award in the competition’s Feature Article category for a story researched and written for Nevamar Company on the use of decorative high pressure laminate surfaces in dental office interiors. Nevamar is a leading manufacturer of decorative surface products used in commercial and residential interiors, fixtures and furnishing. Titled “Designing Dental Offices with Personality,” Mullin/Ashley’s article profiled three unique dental office interiors in
California
and
Maryland
, illustrated by striking photo images. The article was accepted for publication in select trade publications such as Wood & Wood Products and Dental Practice Report.
Commenting on winning this year’s MarCom Creative Awards, Phillip Nones, Mullin/Ashley’s president, stated, “We’re pleased to be recognized for the work we perform in a range of categories from creative design and interactive programming to public relations. Award programs such as this one allow us to be judged according to rigorous national standards of excellence.”
The MarCom Creative Awards is an annual program that honors outstanding work in the communications field. Entries are judged by industry professionals according to superior benchmarks of quality, across 20 major communications categories. There were more than 4,600
U.S.
and foreign entries in this year’s competition, submitted by advertising and public relations agencies, corporate communications departments, designers, writers, and broadcast producers.
ADVERTISING CREATED BY MULLIN/ASHLEY NABS TOP RANKINGS IN TRADE PUBLICATION READERSHIP SURVEYS
December 1, 2005 – Print advertising created for two clients by Mullin/Ashley Associates has scored top rankings in advertising effectiveness surveys conducted for two leading industry periodicals. The ads were developed by Mullin/Ashley for W. L. Gore & Associates, Inc. (Elkton, Md.) and Bettcher Industries, Inc. (Birmingham, Oh.), and appeared in Chemical Processing and PoultryUSA magazines.
The ad created by Mullin/Ashley for Gore’s Sealant Technologies business promotes GORE-TEX® Joint Sealant, a premium form-in-place gasketing product that is used to seal pipe flanges in chemical plants and other industrial processing facilities. In an independent advertising effectiveness study performed by Signet Research, Inc. for Chemical Processing, 100 randomly selected readers of the magazine’s March 2005 issue were asked to rate the effectiveness of each ad that appeared in the magazine.
The AdEffect™ score calculated by Signet Research reflects the percentage of respondents who consider each ad to be either “excellent” or “good.” The Gore advertising scored 82 out of a possible 100 – the highest rating achieved by any of the 24 ads studied.
For Bettcher Industries, advertising created by Mullin/Ashley that promotes the capability of the company’s Whizard® trimmers and Airshirz® air-powered scissors to increase productivity and meat yields in poultry processing plants also achieved highest ranking among 27 ads studied in PoultryUSA’s July 2005 issue. The independent research study, conducted for the magazine by Readex Research, surveyed 100 randomly selected readers who were asked to indicate if each ad was visually appealing; easy to read; offered enough information, and clearly communicated product benefits. Readers were also asked to rate the overall effectiveness of each ad. Converting the five ratings into a consolidated index, the Bettcher ad received a score of 116 – higher than any other ad achieved. In the all-important “overall effectiveness” rating category, Bettcher’s 113 score tied with one other ad for first place.
Commenting on the top-ranking scores achieved by these ads, Phillip Nones, president, stated, “Advertisers are always looking for evidence that promotional investments pay off. In the commercial arena especially – where selling cycles can be lengthy and there are a variety of factors that influence sales results – it’s often difficult to isolate and measure the impact of advertising. Ad effectiveness studies such as these are one tool to gauge the success of our efforts. These results clearly indicate that our advertising is having a positive impact on the market audience.”
MULLIN/ASHLEY FORGES NEW ADVERTISING REATIONSHIP WITH ATLANTIC GENERAL HOSPITAL
Chestertown, Md., November 15, 2005 – Mullin/Ashley Associates, Inc., a Mid-Atlantic integrated marketing communications firm, has established a new advertising account relationship with Atlantic General Hospital. Located in Berlin, Maryland, Atlantic General Hospital is the leading healthcare institution providing services to residents of Worcester County, including Ocean City, Ocean Pines and surrounding communities.
Mullin/Ashley Associates will be providing comprehensive research, marketing and communications services to support Atlantic General Hospital’s growth and expansion plans. Among the first initiatives undertaken by Mullin/Ashley are the development of a new “visual identity” and design platform for the hospital’s overall communications effort. In addition, an integrated communications program has been created and implemented supporting the opening of the hospital’s new Women’s Diagnostic Center. This initiative includes the creation of newspaper and billboard advertising, descriptive literature, plus public relations support including an evening open house celebration that was held at the new facility on November 17, 2005.
“We’re delighted to be working with Atlantic General Hospital, which has a reputation for being one of the best community hospitals in the state of Maryland,” said Phillip Nones, president. “This new relationship reflects our focus on the healthcare industry in addition to our traditional business-to-business emphasis, and we are very pleased to add Atlantic General to our roster of healthcare clients.” In addition to Atlantic General Hospital, Mullin/Ashley provides communications support to Anne Arundel Medical Center in Annapolis, as well as to several other non-hospital accounts in the healthcare industry.
MULLIN/ASHLEY DEVELOPS NEW WEB SITE FOR NATIONAL POULTRY PROCESSING FIRM Chestertown, Md., October 3, 2005 -- Mullin/Ashley Associates, Inc., an integrated marketing communications firm, has developed a new web site for Chestertown Foods, Inc. [www.chestertownfoods.com].
The site presents the company's comprehensive offering of cooked, diced and related chicken products used in a wide variety of menu items ranging from sandwiches and salads to soups, pot pies and Mexican foods.
According to Brian Palmer, Mullin/Ashley's director of interactive media, the new web site is aimed at key market segments including food distributors, chain restaurant operations, and companies making products for the grocery and deli markets. "Since the majority of Chestertown Foods' business is contract-oriented, an important goal was to portray the product line as premium, and the business as one of the most advanced in the industry," he reported. "Nearly any combination of product specs can be accommodated, including different dice sizes, and a customized portion mix of white and dark meat."
In addition to the company's products prominently featured on the web site, the company's advanced technology is highlighted, including industry-leading BoneScan(TM) X-ray technology, which virtually assures that the products will be free of bones or bone fragments. Nutritional information is also provided, while a special recipe section is aimed primarily at the site's restaurant and deli audience.
Originally part of Campbell's Soup Company, Chestertown Foods is one of the most significant U.S. processors devoted primarily to making products such as diced, pulled and strips from fresh, whole chickens. Due to its manufacturing processes, the company is able to deliver differentiated quality - not only in flavor, texture and moistness, but also in higher yields. Another important offering is premium organic chicken products, made from free-range chickens that are USDA-inspected and certified organic by the Northeast Organic Farmers Association, meaning that they have been fed organically grown grains naturally high in protein and nutrients, and that do not contain antibiotics, growth stimulants or by-products.
According to Phillip Nones, Mullin/Ashley's president, the Chestertown Foods web site illustrates its involvement in the food processing and foodservice segments (where the communications firm has been active for 15 years), as well as its focus on web and interactive communications techniques. "We're always searching for practical ways to help our clients use digital technology to improve the effectiveness of their sales and marketing initiatives," he said.
NEWSLETTER PRODUCED BY MULLIN/ASHLEY IS RECOGNIZED AGAIN BY THE HEALTHCARE ADVERTISING AWARDS NATIONAL COMPETITION
Chestertown, Md., May 26, 2005 – An employee periodical designed and produced by Mullin/Ashley Associates for Anne Arundel Medical Center has been recognized for the second straight year in the Healthcare Advertising Awards national competition.
A Gold Award –the competition’s highest award level – was won for a monthly periodical produced by Mullin/Ashley and distributed to Anne Arundel Medical Center’s employee base. Titled You’re Makin’ it Great!, the newsletter’s purpose is to recognize the efforts of the hospital’s medical staff, nurses, and support staff personnel. The oversized newsletter, which is mailed to employees’ homes, showcases departments and individuals who are “making it great” for the entire hospital. Inspirational stories on patient satisfaction, hospital expansion activities, plus new medical services and technologies are also covered.
The Healthcare Advertising Awards program is sponsored and run by Healthcare Marketing Report magazine, the premier national periodical covering communications in the healthcare industry. More than 3,500 entries were submitted in the most recent competition – the 22nd year of judging. Anne Arundel Medical Center was one of 26 healthcare organizations recognized in the “in-house publications” judging category.
Commenting on the award, Phillip Nones, Mullin/Ashley’s president and director of client services, stated, “These competitions add to the strong reputation we’re building in the healthcare field. Over the past five years, Mullin/Ashley has become increasingly active in supporting the branding, marketing and advertising programs of healthcare industry clients. Award programs such as this one enable our efforts to be judged according to the prevailing standards of excellence in the industry.”
MULLIN/ASHLEY DEVELOPS "FIRED UP FOR FITNESS™" INTERACTIVE WEB PROGRAM FOR NATIONAL VOLUNTEER FIRE COUNCIL
Chestertown, Md., April 18, 2005 - Mullin/Ashley Associates, Inc. has developed a web-based fitness program for the National Volunteer Fire Council. Called Fired Up for Fitness™, this interactive program enables firefighters across the country to design their own custom fitness program.
By logging on to www.healthy-firefighter.org and signing up for the program, firefighters can measure their personal progress by recording daily physical activity and results. There are nearly 100 different forms of physical activity that can be recorded and tracked - ranging from walking or yard work to swimming and kayaking - with points awarded based on the length of time spent performing each activity. Participants are eligible for prizes upon achieving certain point totals, as well as a special grand prize drawing to be held during the Fire-Rescue International Show in Denver in August.
The Fired Up for Fitness program is one of several projects Mullin/Ashley is undertaking in support of the NVFC's Heart-Healthy Firefighter initiative - a program with an aggressive goal to reduce heart-related on-duty firefighter deaths by 25% by the year 2008. "Many people are surprised to learn that more than half of all firefighter deaths on the job are from heart attacks or other heart-related conditions," says Charlotte Zang, Mullin/Ashley's manager for the NVFC account. "What's more, this percentage has risen, not declined, over the past decade. It's a serious concern that deserves attention, especially since the role of firefighters as our country's first responders has become even more critical since 9-11," she observes.
In addition to developing the Fired Up for Fitness web program, Mullin/Ashley is producing the NVFC Heart-Healthy Firefighter Resource Guide - a 28-page, full-color booklet containing educational information and health tips. It will be available to firefighters and EMS technicians across the United States. These and other materials are being developed in part under grants from the Department of Homeland Security and the U.S. Fire Administration.
Headquartered in Washington, DC, the National Volunteer Fire Council represents the interests of volunteer fire, emergency medical and rescue services. Its membership includes state-level organizations representing volunteer firefighters and EMS personnel in 49 states. In addition to being the volunteer fire service's ally in the national policy arena, the NVFC serves on boards and committees of numerous important industry organizations, such as the Congressional Fire Services Institute's National Advisory Committee, the National Fallen Firefighters Foundation, and the National Fire Protection Association.
MULLIN/ASHLEY CAPTURES COMMUNICATIONS AWARD FOR
BENEDICTINE SCHOOL VIDEO PRODUCTION
Chestertown, Md., February 1, 2005 – Mullin/Ashley Associates, Inc., an integrated communications firm serving the mid-Atlantic region, has won an award in the Service Industry Advertising Awards national competition. A Bronze Award was garnered for a video production created for The Benedictine School of Ridgely, Maryland.
Entitled “The Road to Benedictine: Bringing Dreams to Life,” the video was produced by Mullin/Ashley for parents of prospective enrollees at the school. The Benedictine School is well-known for providing individualized programs for children and adults with moderate to severe developmental disabilities. In addition to presenting updated information about the school’s programs and facilities, the video conveys the loving care and attention the staff provides the children. Moreover, by showing “success story” examples, the video gives parents of prospective students renewed hope that their children can reach their fullest potential.
“The Benedictine School has earned a distinguished reputation as a comprehensive educational facility with both day and residential programs,” says Alisa Young Greenwood, Mullin/Ashley’s video producer. “Our 14-minute video highlights new additions to the facility such as the aqua-therapy center, as well as florist, greenhouse and embroidery shops. These areas, along with the education program, help students learn, gain skills and independence, and engage in productive activities that build self-esteem,” she notes.
The video wraps up with a segment where parents of Benedictine School students share their joy at seeing their children’s progress and accomplishments, as they explain how the school has fulfilled the dreams they’ve always had for their children.
According to Alisa Greenwood, in addition to being an informational resource for parents, the new video supports The Benedictine School’s fundraising program. A version of the video has also been placed on the school’s web site (www.benschool.com).
This is the second annual competition of the Service Industry Advertising Awards program. It is billed as the only awards competition that focuses exclusively on communication achievements in the service industry. More than 1,000 entries were submitted in 21 communications categories, covering a variety of service industries including healthcare, utilities, financial services, educational institutions, hospitality and entertainment. A national panel of judges rated all entries. Jan-Michael Lok, Executive Director of the SIAA Awards, expressed satisfaction on the success of the competition.“The second Annual SIAA Awards exceeded our expectations. Entries were received from all 50 states and four foreign countries,” he said.
Commenting on the award won for The Benedictine School, Phillip Nones, Mullin/Ashley’s president and director of client services, stated, “We’re pleased to be recognized for our work in the video field. In fact, video productions have been a Mullin/Ashley specialty for many years. Award programs such as this allow our continuing efforts to be judged according to rigorous national standards of excellence.”
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