Excerpts from M/A on Communications
Since 1992, Mullin/Ashley has published M/A on Communications, a newsletter designed to be an educational “quick read” for our clients and prospects. It focuses on topics of interest to anyone facing today’s sales, marketing and communications challenges – including the dizzying array of new methods and ways of communicating and interacting with key audience segments.
Here are highlights from our recent newsletter:
E-mail marketing: Cutting through the clutter.
If you’re in business, you know that a typical day brings 100+ e-mail messages to your inbox.
Colleagues from every part of your organization, along with customers, vendors, opt-in e-newsletters and other e-media, compete for your attention. And there’s more: namely, the 30%+ of your inbox volume let’s charitably label “marketing messages.”
The end of "image"?
As marketing communications becomes more measurable than ever thanks to online techniques and the data that can be collected from them, it’s more difficult to justify brand development initiatives where it’s hard to quantify results.
Even so, there are ways in which image marketing does, in fact, create additional company value. Consider these factors:
