Capital Equipment Promo Campaign

Gainco manufactures a myriad of weighing, sizing, sorting and distribution equipment for meat and poultry processing plants.  The challenge is in how to present large capital equipment in a way that demonstrates functionality and rugged durability, in addition to its productivity.

Brand Positioning & Visual Identity

Since the early 1900s, air compressors made by Kaeser have been synonymous with engineering excellence.  After entering the American market in the 1980s, this German brand has carved out a strong niche in a highly competitive field.

Exsurco Medical is a pioneering manufacturer of medical devices used by tissue banks in skin debridement, bone debriding and burring procedures that represent a major leap forward in the technology, ease of use, speed and labor-saving qualities that benefit clinicians and technicians in the field.

Columbia Forest Products manufactures PureBond® formaldehyde-free hardwood plywood panels used in making kitchen cabinets, shelving and other products. These U.S.-made products contribute to healthy indoor air quality and are worth the slight price premium charged over imported Asian panels that contain harmful urea formaldehyde (UF) that can be emitted into the air.

Brand Positioning

GORE™ GFO® packing from W. L. Gore & Associates has been the industry’s leading pump packing solution for nearly 30 years.  Recent “look-alike” entrants actually don’t perform as well, but their similar appearance contributed to market confusion.

ER 30-Minute Promise Campaign

Atlantic General Hospital serves the Greater Ocean City, Maryland area.  Situated between two much larger hospital systems makes it critical to project an image of quality, and to provide services that are differentiated.  After extensive testing, Atlantic General Hospital decided to launch a 30-Minute ER Promise campaign – the first such service pledge from any hospital on the Delmarva Peninsula or in Maryland.

New Medical Office Opening

The mid-shore region of the Eastern Shore is separated from the rest of Maryland by the Chesapeake Bay … its one bridge often clogged with vacation travelers.  AAMC decided to open a large medical facility on Kent Island, giving Eastern Shore residents clear access to specialized health services in a historically underserved area.