“Quality” Campaign

Bettcher Industries and Gainco, Inc. have teamed up to offer a debone trim/management system that is used in poultry processing plants to increase meat yields, product margins and profits. For the PROCESS EXPO Show, the two companies wished to showcase the system and how the individual components work together (Whizard® Trimmers from Bettcher, YieldPlus™ automated weighing and product distribution from Gainco).

“Quality” Campaign

Atlantic General Hospital, near Ocean City, MD, is a community healthcare organization that has achieved high quality ratings and awards that compare favorably to its larger competitors. We developed a campaign to showcase the hospital’s achievements in the realm of health expertise and quality care, as documented by the National Consumer Assessment of Hospital Providers & Systems, the Delmarva Foundation, the American Stroke Association, and others.

“Product Packaging

Orion is the largest U.S. manufacturer of highway flares, marine flares and a variety of other sound and signaling devices. It sells to the consumer marketplace in addition to police and safety customers.

White Paper

Gainco manufactures weighing, sizing, sorting and distribution equipment for meat and poultry processing plants.  Its innovative YieldPlus™ debone management system delivers increased product yields, better worker productivity, and higher profits – particularly with poultry dark meat products.  

Vision 2010 Expansion Initiative + Capital Campaign

Vision 2010 was an initiative to solidify Anne Arundel Health System as a premier destination hospital.  It incorporated a three-phase expansion of facilities and new initiatives in medical specialization.  

Health Education Billboard Campaign

As part of Atlantic General Hospital’s commitment to provide health education to consumers in its trade area (Ocean City, MD and environs), an outdoor billboard campaign was developed that urge people to be proactive about their healthcare.

Wikipedia Pages

Bettcher Industries is the pioneering manufacturer of hand-held powered trimming tools for meat processing and industrial applications, and remains the worldwide industry leader today. As one of the best-known manufacturers in the food processing industry with a heritage of product innovation and inventiveness, a strong article published by Wikipedia makes complete sense.

Employee Motivation Program

Creating an employee motivation program that’s fresh and invigorating was the challenge for Anne Arundel Medical Center.  AAMC wished to recognize the efforts of employees at all levels.

Nursing Shortage Awareness Report

The Maryland Hospital Association fosters communication and cooperation among the state’s healthcare providers, as well as presenting a unified voice to the public on critical health issues.  The nursing shortage in Maryland is of growing concern, and MHA wanted to heighten awareness of the problem and emphasize the need for public and private action on many fronts.

Fundraising Initiative

A relatively young healthcare institution, Atlantic General Hospital serves the Greater Ocean City, Maryland area.  Because of strong population growth – along with a burgeoning population during the summer season – the hospital must expand the breadth and depth of the services it offers the community.